2020 Was Not a Great Year … For Anything

Covid, churches cutting credit cards, Christian critics, and cancer

Covid hit us hard, because Covid hit churches hard. With doors closed, wallets followed, and cancellations poured in alongside emails of pastors cutting budgets, worried about rent and staff. I, too, would have to let go of a team of wonderful humans. (Delivering this news to humans—no matter that I’d just sent her a wedding gift or him a T-shirt—while looking them in their eyes that betrayed a hurt beyond words, made me want to hide). So, I could empathize. 

This empathy, however, appeared absent in some customers.

These cancellations meant cuts to our budget and, once again, the delay of features—to the colorful fury of some customers. I began receiving emails with words that cut at a depth I didn’t know possible, and inflicted wounds that still sting today. Perhaps it was because I saw Accelerate as I saw myself—it wasn’t just my project, it was me; they weren’t just crucifying Accelerate, they were crucifying me. 

Perhaps it was my hope that Christians would email unto others as they’d email themselves. Instead, they emailed with a vulgarity to make a sailor gasp, and sent emails that called my salvation into question, called me an “embarrassment to God” or condemned me to hell. Because we didn’t have dark mode yet. That’s when I learned that Christians had a bigger arsenal of weapons, and wielded guilt and shame with mastery.

With a downsized team (if 4 members on slack count as a team), and again nearing the end of our financial runway, we still kept our promise of 8 monthly summaries. So, I edited summaries. I created graphics. I responded to customer support. The latter, I learned, was more bearable with a glass of wine. Or two.

I wasn’t much of a drinker, but I learned it allowed me to respond to the shame-slinging emails in a state of mind that didn’t feel the hurt so personally. 

I also learned, later, that this was called dissociation. And when God decided to spice up the script with the character-building scenes of a girlfriend of 6 years in bed with a church leader, and a healthy mom getting cancer, I’d learn how to achieve this state regularly; no drink needed.

Besides, I had a business to build and, as Vayerchuk passionately put it: the market is the market is the market.

And that’s what it means to have grit and resilience. 

Right? Cue burnout.

Between a Rock Bottom and a Hardened Heart

Self-Empathy as a Bridge from Burnout to Breakthrough, Rundown to Resilience.

I’ll close this case study as swiftly as Accelerate’s conclusion:

  • Qualifying for an SBA loan, but being in the red, meant we either found new users quickly or we remain in debt.

  • It was a necessary risk. Having cast a vision, I couldn’t afford continually disappointing users. And I couldn’t afford disappointing myself—because if I did, maybe I’d lose any remaining sense of who I was.

  • But, combined, my…
    • lingering anxiety from legal scares
    • lonely self-loathing for losing my team
    • snowballing shame from cutthroat customers
    • stress from more work, less rest
    • and destabilizing grief from personal loss,

… were tireless waves that took over my tired treading.

  • It felt like it happened overnight, but I knew better. Waking up one day with a suffocating weight on my chest, I knew. That alongside my product of Accelerate, was another product of my decisions: burnout.

  • Insert Sad Montage:
    mélange of poor coping habits; retail therapy; escapism; lifeless eyes; a cynical heart; too many Funko’s; deconstructed faith; unhealthy consumption of Netflix and Hulu, HBO, Disney+; of Tik Tok; of comic books;
    of uberEats and Animal Crossing;
    and depression.

  • Insert Hopeful Montage:
    at rock bottom;
    second trip to the emergency room,
    triage level: anxiety—not heart—attack; courage,
    to finally admit to my family, to my team; to Gary Vee: I felt broken; that I knew I still had much more to give, but I couldn’t do it alone anymore.

  • Encouraged by a therapist, and mindful of the line between authenticity and oversharing, I shared this, too, with our users: that I was tired. That I was hurt. That building Accelerate was like building an airplane already in flight. That I learned to “move fast and break things”, but broke myself in the process.

  • And that despite my combined thousands of business books, podcasts, & seminars, nobody taught me to monitor the metric of my mental health.

  • Soon, stories of similar struggles streamed in: burnout, anxiety, and depression were realities that they too, as pastors, felt forbidden to feel. And in this space of shared transparency, every email expressing Accelerate’s impact on them started to stitch me up, and offered to disarm the messages that still tore me open. More still, they empowered me to allow myself to stop feeling ashamed and guilty; to admit that resilience is mindful recovery, not mindless resolve; and Self-Empathy offers what Self-Sufficiency withholds.

  • I was refreshed and reminded that this business—and any good business—was always, first, about serving humans, before it was about seeking profits.

Falling Forward. Lessons Learned. And Moving on.

What This Means for Me and Accelerate in September 2023

  • It means that as a visionary, to know that I’m helped, not hindered, by a healthy dose of reality—that vision is achieved by pursuing dreams of tomorrow, through the pursuit of wellness today.

  • It means that as a leader, to value not only excellence, ambition and ability, but also wholeness, health, and humility.

  • It means that as founder, to have the humility to let go and recognize that Accelerate’s vision may be best served by a new, non-profit structure and by my smaller role in it.

  • With over 500 books summarized and 500 organizations served, I’m honored to have worked on a project with a mission to serve people globally.  And far from an abandonment of its mission, it’s a commitment to it.

  • And freed for new endeavors, I’m equally committed to my growth as a grounded ideator, empathic storyteller, and healthy leader—dedicated to people first—wherever I’m called to make an impact next .

The Kooth of the Matter

How Does AccelerateBooks Inform My Role as Lead Writer?

The aim of the AccelerateBooks media case study was to demonstrate my additional abilities to perform the following Lead Writer responsibilities (per the job description):

  • Ability to create and thrive in the beautiful, fast-paced ambiguity of a start-up

     

  • Bring sunshine, wit, and irreverence to historical somber [theological] topics

     

  • Research, concept, ideate, and pitch content for new and existing Kooth app formats and tools
     
  • Familiarity with Google Workspace, Figma and/or Miro, Slack, Monday (Asana), and Contentful (WordPress) (or aptitude and willingness to learn)
     
  • Employ curiosity, empathy, and compassion to understand Kooth’s diverse user audience deeply
     
  • Partner with UX to design thoughtful user testing and analyze feedback to glean content insights
     
  • Pitch, author, and experiment with new copy to untangle UX knots and user friction

  • Genuine passion for mental healthcare accessibility and big-hearted sense of purpose to be a force of positive change

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